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Resources for business planning

Along with hard work, good fortune, and business knowledge, planning is the key to success in small business. A business plan is a written outline for the strategic direction of your company and can save you thousands simply by focusing your marketing and sales activities.

Business plans are the standard of communication and are required by most banks, certification programs and equity investors. A written business plan helps you control your business rather than letting it control you. Below are free resources to learn the business planning process and start writing your plan. Discover how to target you market, analyze competitors, and examine your strengths and weaknesses. Learn how to set goals and develop financial projections.

University of Wisconsin-Whitewater Small Business Development Center (SBDC)

402 McCutchan Hall, 800 W Main St, Whitewater, WI 53190 
W | SBDC website 
E | ask-sbdc@uww.udu 
T | 262-472-3217 
Fax | 262-472-1600


Using a series of five question-and-answer pages, this State of Wisconsin-run online Business Wizard provides customized information to help you start and operate a Wisconsin-based business. By investing a few minutes of your time, the Business Wizard will help you to:

  • - Determine licensing, permitting and regulatory requirements
  • - Obtain necessary application forms
  • - Identify available state resources
  • - Access other valuable business-related information
  • - Visit Business Wizard website

Free courses online

Udemy is the world’s online learning marketplace, where 4 million+ students are taking courses in everything from programming to yoga to photography–and much, much more. Several courses are taught for entrepreneurs, from coding to business planning. All courses are taught by an expert instructor and are available on-demand, so students can learn at their own pace, on their own time, and on any device. Here are several courses for business planning:

Entrepreneurship -- From Idea to Launch

21 Critical Lessons for Entrepreneurs

Learn Tactics for Starting/Scaling a Startup

An Entrepreneur's Checklist