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Downtown Revitalization

Each community in Jefferson County has a richly defined character through an attractive downtown district. It is no surprise that three communities in the County have received the coveted “Main Street Program” designation through the state Department of Commerce’s downtown revitalization efforts. The Wisconsin Main Street Program’s emphasis on historic preservation means that they recognize the unique and impressive value of Jefferson County’s historic building inventory and dedicated citizens. That recognition of value through the honoring of our ‘sense of place’ instills pride in our residents; a pride that makes us an interesting, people-friendly place to visit.

Riverfront enhancements

The Rock River runs through many of our communities' downtowns. To enrich that sense of place further, many of the communities have or are in the process of developing downtown river or waterway enhancement plans. Through careful planning these communities are maximizing this waterfront property with walkways, aesthetic improvements, art placement and educational components. The overview on the following page shows part of the plans currently being pursued in Watertown. Fort Atkinson, Jefferson, Waterloo and Whitewater also have projects being developed.

For more information, visit our local tourism partner's website, Jefferson County Tourism Council.